As experienced direct marketers, we created a new Behavioral Commerce platform that recommends opportunities to increase conversion and then immediately deploys targeted incentives based on shopper personality and behavior.
Only SteelHouse Enables You To:
- Take advantage of new Behavioral Commerce technology.
- Be proactively informed of new opportunities to increase conversion
- Use this information to launch targeted incentives with escalating offers
- Experience incredible reporting transparency
- Pay only for incremental lift measured against your control
Most marketers are stuck with vendors whose technology was originally developed in the 1990’s – technology that’s incapable of recommending ways to increase your conversion or immediately launch campaigns. What you need is the ability to talk to and target your shoppers based on their personalities and behaviors in real-time before they buy from someone else. With limited advertising dollars, you can’t afford to serve ads to just anybody, or continue treating all your shoppers the same, with the same home page and online ads. You need to focus on advertising in a targeted way to the shoppers most likely to convert.
That’s the technology SteelHouse has created.
Transparency
No other technology provides anything close to SteelHouse’s level of data transparency. For example, you’ll see how quickly a conversion occurs after an incentive is served, have complete brand control to know and edit the exact list of publisher sites your incentives are appearing on, and so much more.
ROI
Business is all about incremental sales, but how do you know all sales are incremental? We prove our incremental conversion lift, calculated with a control group of your site visitors every month.
Consolidated Reach
Reach your visitors and customers where they are browsing on tens of thousand of high-traffic websites. Leverage this reach with a single vendor relationship and a single ad platform, enabling implementation of real-time marketing opportunity data.
Reporting
SteelHouse keeps you in the loop with regular reporting that can be delivered to your inbox monthly, weekly, daily and on-demand. Any level of detail is available to report on, down to the exact user path leading to a conversion.
Optimization
Every marketer wants the best click-through and conversion rates. We provide A/B testing control of all the creative in your campaign, at any weight, for every set of creative. That way, you can determine which incentives are working the best for your brand and continue to optimize them.
Implementation
Older technologies often have older, slower processes for managing campaigns. Our platform is real-time — upload creative, hit start and your incentives start serving immediately. You can even pause a campaign with no delay.
