Winner Top 50 Startup WorldwideAt SteelHouse, we pride ourselves on supporting a strong engineering culture that thrives on innovation and cutting-edge technology. As such, we’ve created the most powerful Behavioral Commerce technology available that doesn’t require an army of data analysts and engineers to implement.
Here’s Why Businesses Choose SteelHouse:
Award-Winning Personality-Driven Platform
Only SteelHouse has an award-winning, personality-driven platform that automatically provides ongoing recommendations that increase your conversions, sales and revenue, and enable you to offer different audiences, different incentives that will maximize your revenue by shopper type.
Shopper Insight + Real Time Action + Campaign Optimization
SteelHouse’s personality-driven platform wears multiple hats. You can gain invaluable insight into your shopper audiences, act in real-time on opportunities we present by deploying targeted incentives, and manage and optimize your campaigns, all on the same interface. The interface is so intuitive that marketers with any level of technical expertise can use it without needing data analysts or engineers.
Segmentation
SteelHouse believes that segmentation is the most effective and efficient way to implement your Behavioral Commerce strategy. In fact, our technological execution has generated approximately 900% incremental conversion growth for some of our clients.
How does it work?
Our Behavioral Commerce technology delivers the most effective incentives to your prospects and customers by displaying personality and behavior-based ads that can be tailored with escalating offers to pull the customer back to your site for a purchase.
SteelHouse pays attention to what products held your customer’s interest the last time they visited your site. We also pay attention to what motivates your shopper along with the specific personalities and behaviors they exhibit prior to making a purchase. Then we use this information to serve incentives to them on a per-user level.
Here’s some real world client data to show you how much more effective this approach is relative to general marketing that is executed through retargeting.
SteelHouse provides all the data on which ad segments are most effective for click-throughs and conversions, so you can control how ad segments are delivered for maximum efficiency.
Escalating Offers
SteelHouse’s behavioral commerce technology — currently executed through retargeting/remarketing channels — gives you the capacity to tailor your messages and incentives to every single prospect that hasn’t purchased and particularly to those customers who are “hard sells.” We work with you to create a series of escalations that a shopper exhibiting certain personalities and behaviors will respond best to. Our interface allows you to set if and when you want those escalating offers to kick in to reach an optimum rate of conversion.
The data generated by SteelHouse’s segmentation technology can even determine which incentives are most effective, so you can change which incentives you would like to serve more frequently. If you can save those special free shipping offers for customers that won’t convert without them, you’ll maximize your ROI and reach at the same time.
A/B Testing
Whenever possible, SteelHouse runs a control group alongside the retargeted/remarketed ad group so you know what you’re paying us for — incremental lift! — and it’s not just so you can tell your boss how much you’ve been able to increase your conversion.
When we say that your business is ours, we mean it. SteelHouse only takes credit for incremental lift — that means that we give you a discount off of your bill according to what our A/B testing shows your control group contributed toward the overall conversion rate. We literally only do business when you do business!
That’s how confident we are. We know that our solution will generate incremental and significant lift for your business.
Exclusive Asynchronous Pixel Technology
Here at SteelHouse, we believe that the best solutions are the simplest. It’s inconvenient and time-consuming to go through all the steps it takes to change the pixel tags on your site. We know — we’ve been there! Open an engineering ticket, bug your engineers, QA, wait for a release (hope the release doesn’t roll back) and then — finally — your retargeting campaign is out the door. With other retargeting companies, you might have to repeat this cycle every time you want to optimize or change your campaign. That sort of requirement invites disaster!
That’s why with SteelHouse’s asynchronous pixel technology, you’ll only ever have to input one super simple line of code onto your website. After that, any changes that need to be made are made through an external website. Your engineers will love this feature, and so will you, since you won’t need to rely on them for any future campaign optimization and they can focus on top priorities.
Not only that, but this single pixel is smart enough to call on all the other pixels your site may need without generating additional load time on your site. That means our retargeting/remarketing solution won’t ever negatively impact your website page load speed. After all, few things care more important than a speedy website to keep your customers — and the boss — happy.