Winner Top 50 Startup WorldwideMost marketers are stuck with vendors whose technology was originally developed in the 1990’s – technology that’s incapable of recommending ways to increase your conversion or immediately launch campaigns. What you need is the ability to talk to and target your shoppers based on their personalities and behaviors in real-time before they buy from someone else. With limited advertising dollars, you can’t afford to serve ads to just anybody, or continue treating all your shoppers the same, with the same home page and online ads. You need to focus on advertising in a targeted way to the shoppers most likely to convert.
That’s the technology SteelHouse has created.
Gain Insight
See the different shopper personalities and behaviors exhibited by the various audiences who visit your site. By understanding the different motivations and factors that cause them to convert, we can work together to develop the right message and incentive to increase their conversion. You also can maximize the revenue and margin by shopper personality while minimizing the amount of incentive needed to drive conversion. Stop going back and forth with your data analytics team – we have the information you need.
Proactive Recommendations
SteelHouse does the hard work for you. We’ll proactively recommend opportunities for you on an ongoing basis that will drive significant conversions, sales and revenue gains. No one else compares.
Immediately Deploy Incentives
Act in real-time to reach the shoppers you want while they’re still in the shopping mindset. No longer do you have to wait for bottlenecks in your organization which prevents you from acting quickly to reach unconverted prospects.
Escalating Incentives
Why serve the same incentive to everyone? Escalating incentives enable you to serve incentives according to the number of impressions already served to a single user, with each new impression-group serving a better/different incentive to your visitors for improved conversion rates.
Ad Server
Many advertising companies use someone else’s ad server. We’ve created our own so that we can put total control in your hands.
Segmentation
Every user or visitor to your site displays unique personalities and shopping behaviors. Segmentation enables you to serve different incentives to different types of shoppers, enabling you to maximize your margin and revenue per shopper type.
Intelligent Tracking Pixel
Our pixels only collect anonymous information from your users to better understand their shopping personality. They’ll never slow down your site! Just one smart pixel does all the work and will generate pages of data for you every month.
A/B Testing
No one can predict the future. The only way to have control is to have information. To this end, we test everything. As our client, you can test different ad groups against each other to see which performs the best and change your campaign to maximize revenue.
Ad Groups
It’s often the incentive that matters, not the size of the creative. All the settings for your ad creative can be set into groups, which take into account frequency caps and other settings across all sizes.
Personalized Incentives
You don’t always know exactly what someone is looking for. Personalized incentives based on shopper personality and behavior allow you to show a carousel of branded and personalized direct response product incentives to a prospective customer with multiple offers in a single ad impression.
Privacy Control
It’s your data and your customers. It’s only right that you should control who has access to the anonymous data we collect from them. We ensure that your information is never shared with another advertiser and is kept completely private.